Source: Wired Magazine, Illustration by Brent Humphreys

We found this great article in Wired Magazine about Facebook’s plans to dominate how we search and interact on the web. Instead of relying on Google’s algorithms, Facebook hopes that incorporating the social connections of a searcher into their search results will be more useful. Maybe your aunt is a member of a local charity group and interacts with a dentist regularly. You, the searcher, might be looking for a reputable dentist in your area. When you search, Facebook may let you know that you’re connected to one through your aunt. Kinda cool right?

Here’s an excerpt:

Today, the Google-Facebook rivalry isn’t just going strong, it has evolved into a full-blown battle over the future of the Internet—its structure, design, and utility. For the last decade or so, the Web has been defined by Google’s algorithms—rigorous and efficient equations that parse practically every byte of online activity to build a dispassionate atlas of the online world. Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg’s vision, users will query this “social graph” to find a doctor, the best camera, or someone to hire—rather than tapping the cold mathematics of a Google search. It is a complete rethinking of how we navigate the online world, one that places Facebook right at the center. In other words, right where Google is now.

You can find the full article here.