Google rolled out a brand new version of its Google for Advertisers web site. We STRONGLY recommend visiting this site if you are responsible for making advertising decisions at your company. Google is the most popular site in the world, and they have outlined how their services and ads can help your company succeed in any market.

The following is from the Google for Advertisers announcement page located here.

Here are four ways to dive in and get the most from the site:

1. Read up on our various media platforms. This site gives straightforward descriptions of each of Google’s platforms (like search, TV, the Content Network or mobile) and all of the supporting tools. You’ll learn how to reach your audience in relevant and useful ways across devices, locations and languages.
2. Take a ride on ‘The Marketing Cycle.’ We put Google solutions in the context of how they can be applied across all the stages of building an effective advertising campaign — ways to sculpt your strategy, creative development, media deployment, measurement and optimization — which together help you better plan campaigns that make an impact and deliver strong ROI.
3. Stick it to a marketing objective. Explore a [very fictional] marketing example that illustrates how Google tools could come together to solve for a particular goal. We hope it inspires you, and offers a chuckle or two.
4. Build your personal ‘toolkit.’ As you browse the site and find Google tools that pique your interest, you can add them to your online toolkit. This way you can easily hone in on the solutions that are right for you and share them with your colleagues.